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Style of Our Own powered by Mastercard

put women’s sport on the world’s most iconic high street, fostering community impact and opening the door to a fairer marketplace for women-led businesses.

Style of Our Own powered by Mastercard

put women’s sport on the world’s most iconic high street, fostering community impact and opening the door to a fairer marketplace for women-led businesses.

THE INEQUALITY BEHIND THE GAME

IDA Sports created the worlds first football boot engineered specifically for the female foot. However, like many women-led sports innovators, they couldn’t secure mainstream retail shelf space.

Despite the growth in womens sport, the systems behind it haven’t kept pace. Athletes struggle to

find equipment designed for their bodies. Fans struggle to find merchandise reflecting their identity. Women-led brands face barriers to distribution and scale.

The inequality wasn’t just

cultural. It was commercial.

After 25 years investing in women’s sport, Mastercard recognised the game needed commercial infrastructure.

A SUMMER OF WOMEN’S SPORT

THE INEQUALITY BEHIND THE GAME

Strategically timed to the UK’s Summer of Women’s Sport, Style Of Our Own transformed Regent Street, Europe’s busiest shopping street, into a first-

of-its-kind women’s sport retail destination.

Part retail space. Part cultural hub. Part rallying cry. IDA Sports brought the shoe. Mastercard created the store. And invited 47 women-led SMEs, each solving a problem the mainstream had ignored,

placing them at the commercial heart of the space.

For the first time, the products women’s sport needed had a home on the high street. Free entry removed barriers, and cross code programming brought fans into new sports, cultures and communities, giving every corner of women’s sport fandom a reason to walk through the door.

INNOVATION & EXPERIENCE

THE INEQUALITY BEHIND THE GAME

INNOVATION & EXPERIENCE

Mastercard united its global sports portfolio, football, tennis, golf, motorsport and rugby, under one roof, driving footfall, fandom and commercial opportunity for women-led businesses.

By collapsing sport, commerce and community into a single, living fan ecosystem, Mastercard built a

fairer marketplace, giving 47 women-led SMEs the retail visibility and commercial credibility needed to become investable.

Watch parties, community action and 200+ events brought fans, athletes, brands and entrepreneurs into the story together. Payments were embedded

seamlessly, converting fan emotion into direct economic support for the businesses on the shelves.

LONG-TAIL ECONOMIC IMPACT

75,000 visitors. 200+ events. 2.35 billion in earned reach.

But the community impact extended far beyond the summer. IDA Sports secured a major distribution deal with Sports Direct, while Nixi Body signed with England Netball, contributing to social good initiatives. As a result, 96% of SMEs reported an increase in brand awareness, and 75% now consider themselves more investable due to their efforts. Style Of Our Own established a new Equity-First Retail Blueprint, demonstrating how commercial infrastructure can unlock lasting growth and promote financial inclusion. Additionally, Mastercard’s brand engagement grew by 33%, built on 25 years of understanding and one summer of action focused on community impact.

A woman playing indoor football, focused on the ball mid-air.

Style of Our Own powered by Mastercard

Style of Our Own powered by Mastercard

THE INEQUALITY BEHIND THE GAME

THE INEQUALITY BEHIND THE GAME

THE INEQUALITY BEHIND THE GAME

A SUMMER OF WOMEN’S SPORT

THE INEQUALITY BEHIND THE GAME

THE INEQUALITY BEHIND THE GAME

INNOVATION & EXPERIENCE

THE INEQUALITY BEHIND THE GAME

INNOVATION & EXPERIENCE

Style Of Our Own power by Mastercard Case Study Film

LONG-TAIL ECONOMIC IMPACT

75,000 visitors. 200+ events. 2.35 billion in earned reach.